TEL AVIV – Israel’s Dynamic Yield, whose technology helps marketers personalise customer interactions, said on Wednesday it raised $32 million in a funding round led by Viola Growth, with participation from Israel’s Union Tech Ventures.
This round brings the company’s total funding to $77 million.
Dynamic Yield said the investment will help to accelerate product innovation and expand its partner network.
“At a time when Amazon Go stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it’s hard imagine a future where almost every customer interaction isn’t personalized,” said Liad Agmon, CEO and co-founder of Dynamic Yield.
The company, whose customers include IKEA and URBN, has offices in New York and Tel Aviv and employs more than 180 people.(Reuters)