Screen test: Dubai’s new cinema concept revealed

A collaboration between Majid Al Futtaim’s Vox Cinemas and Kempinski Hotel Mall of the Emirates has taken cinema to a whole new level of personalization in Dubai.

All-New Vox Cinemas is a private space where hotel guests can pick the movie and enjoy an exclusive dining experience before your screening.

A first-of-its-kind in a hotel, the private screening room along with a private lounge brings together the best movies, five-star food, drinks for about 15 people.

The private cinema consists of two areas – a screening room equipped with Vox Cinemas’ technology and 15 luxury seats and a lounge area featuring a bar and dining area complete with a marble table.

Waiter service is part of the experience and guests can choose from a food and beverage menu with dishes and drinks prepared to order throughout their four-hour stay in the cinema.

A package at Vox Cinemas @ Kempinski, which includes complimentary soft drinks and popcorn, starts from AED3,000. Additional food and beverage packages are also available as add-on options.

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