Some Bad Stuff happened last year. Even luxury boutique automaker Rolls-Royce acknowledges this. But at least its customers weren’t hit so hard that they couldn’t still shell out hundreds of thousands of dollars for bespoke designs, which helped keep the automaker’s craftspeople employed. Jobs!
The Rolls-Royce Bespoke Collective is a team of craftspeople, designers, and engineers who take a customer’s Rolls-Royce a step further and customize it to their exact specifications and creativity, according to a press release. Because of the pandemic, Rolls said that its designers and customers “found themselves confined to the safety of their homes.” Very responsible of them.
This, in turn, led to “a change in [the] source of inspiration from travel and its associated items of luxury grandeur, to rich and textural surroundings of the home, architecture and moments of stillness found in nature.”
Same. We’ll see how these custom cars turned out in a second, but if were me, my “rich and textural surroundings of the home” would include plastic takeout containers and the crisp whiteness of my KN95 masks. Perfect for a Wraith, in one girl’s humble opinion.CME GroupLearn moreCME GroupLearn more
Despite the pandemic and economic downturn, though, Rolls-Royce said it actually experienced a “robust increase” of bespoke commissions in 2020 over 2019. While a global crisis grips everyone else, why not stick your money where it matters: in a custom Rolls?